HBO Max has been rolling out globally since 2021, but pre-existing output deals with Sky have kept it out of major territories like the UK, France and Italy until 2025. plans to raise its rates for streaming subscriptions in the U.S. The news from HBO Max comes on the same day WBD and Prime video announced a major content deal in France that will see HBO content plus 12 channels available on the Amazon platform in the nation. Gradually, as the company gained wider digital distribution and the industry kept evolving, it has had more flexibility on pricing, and Netflix then leapfrogged it with its own hike. During its first year of operation, that kept HBO Max the most expensive service in the market. The annual plan for Disney Plus has been 69. Disney Plus‘s price increase was in March 2021 jumping 14 from 7/month to 8/month. Here’s what Netflix costs per month are now. Before previous owner AT&T spun off HBO parent WarnerMedia into the merged entity with Discovery, it was encumbered by many distribution deals with “most-favored nation” clauses, meaning the price of HBO Max had to stay at $15 a month. Netflix prices have increased five times since they introduced streaming, and they just announced their sixth price hike on Jan. since 2017.īecause of its roots in linear pay-TV, HBO Max has historically been limited in its ability to offer discounts and bundles. Netflix has implemented three price increases of its standard plan in the U.S. Apple TV+ just phased in a 40% hike, while Disney+ jumped from $8 to $11 a month in December as the company rolled out an advertising-supported tier. Most major streaming services have been boosting prices of late, which is a reflection not only of the inflationary economic environment but also the dawning acknowledgement of the hefty costs of delivering original programming via the internet. “This price increase of one dollar will allow us to continue to invest in providing even more culture-defining programming and improving our customer experience for all users,” the company said in a statement.
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